Already, the first quarter is almost done. You may be wondering where you stand. How you get out of the gate in the first quarter can define the rest of your year. You started with a plan, determined what activities were needed to hit your plan and scheduled them out. Of course you did all the items in your plan too. Right?
My bigger question to you is, “Were you just going through the motions, or doing the activities with purpose and a level of pride knowing each action was bringing you closer to achieving your plan?” As time and experience have told us, the more you put into things, the more you get out of them.
If you’ve begun to notice my style, I like to break things down into simple stories that paint a clearer picture of the message I am trying to get across; so here goes. When you were driving down the road last, I’m sure at the stoplight your eyes were drawn to the “sign flippers” now posted at most busy corners. If you haven’t seen them, then they are failing miserably because that is their job—to get your attention.
Personally, I’ve seen all kinds of sign flippers. The worst one was in a t-shirt and jeans sitting on the ground with his sign propped against his legs, smoking a cigarette talking on his phone with a look of total annoyance. My guess is that this guy was not happy with his job, and it showed in more ways than one. I’m pretty sure this was not what the manager was going for when they hired him to bring attention to their business.
Now there are some great sign flippers out there who bring a great deal of value to the locations they represent—you’re more likely to have seen these. They go the extra mile and have fun doing it. You can’t help but watch their antics and be entertained. They dance and jump about in pink gorilla outfits moving their sign every which way. They know their role, their goal, and they fully embrace it. In my opinion, life is incredibly boring and unfulfilling when you don’t. We spend too much of our precious time at our jobs not to make the most out of the experience. To be better than the rest, now that is fun.
What it comes down to is—there is nothing like knowing you are one of the best on the block. You dare all other sign flippers to stand next to you knowing the competition just can’t stand up to your commitment. It takes something more to achieve more. Instead of just planning and doing activities make sure you put more meaning behind what you do. And when you do, life is just plain better.
By Richard Goering, Executive Vice President, 3C Network, Guest Blogger